The quality of an eCommerce website is essential in acquiring customers and generate revenue. Besides, there are many other eCommerce platforms lists must-have features that come into play for a successful e-store business.
One of the most important features is how a website is responsive and user-friendly to customers. Besides, a quality site should also feature a mobile-friendly design that is responsive to both desktop and mobile devices.
With so many eCommerce platform lists to choose from, there are countless features and capabilities that these platforms can perform. The more reason why it becomes hard for retailers to know which platform is most suitable for their online store needs.
Today, we will look at 20 critical features and stylistic elements that every eCommerce website must have. Let’s dive right in.
Home, Header, and Footer
The most important feature that an e-store website should feature is user-friendly navigation that ensures that a customer moves swiftly from the point of identifying the product to payment. Flawless navigation improves the UX on your website.
- Business Logo
The first few decisions that a retailer will make regarding his e-store are very significant in the success of the store. When it comes to branding, customers remember unique short names. Additionally, the business logo should standout and feature at a prominent position in the header preferably on the left side.
- Secure Connection
Security remains a significant concern among customers. No one would want to give out their credit card details on a site that doesn’t guarantee safety. A save payment method will increase confidence in a customer. As a retailer for the U.S, U.K and Australia market, you should focus on top-level domains that feature secure connections like HTTPS.
- Customer Login
Customer accounts can help you generate more revenue and build deep relationships with your customers. Make sure that your customers find it easy to access the Login bar for easy registration. The best place is at the top right near the header.
- Wish List
There are several benefits that a wish list can bring in your online store. Sometimes, a consumer could be interested in merchandise but wants to purchase it at a later time. A wishlist will allow the customer to save the details of products that they can look at the next time they visit your e-store.
- language Options
Your eCommerce website will receive hundreds of visitors across the globe every day. You need to customize your e-store with multiple versions in different languages that let the user switch different languages.
- Shopping Cart
Look for an adaptable shopping cart with robust features that allow you to drive sales online. A digital shopping cart will improve the efficiency of your e-store and help improve ranking in search engines. The best place to have it is in the upper right corner of your site.
- Loyalty Program
The primary benefit of a loyalty program is to retain customers by rewarding them for repeat purchase behavior. It also reduces unprofitable customers, helps to improve customer communication and encourages new users to sign up. There are many forms of reward points that you can offer your most loyal customers.
- Search Bar
If you’re looking into making your e-store more ‘customer-centric’ and appealing to more online visitors, you’ll need to optimize your search bar adequately. It’s also a powerful tool for conversions and provides insights to usability issues. An optimized search bar will offer SEO benefit and direct search engines around your site.
- Contact Information
Providing a contact number on your eCommerce website is crucial for efficiently meeting your customers’ needs and inquiries. It’s also an excellent way of providing your business contacts. Another approach would be to use contacts through Email and an inquiry form submission.
- Social Media Links
It’s customary to include links to your social media platforms at the bottom of the page to help stay your customers connected with your brand. Another crucial link that should not miss out in your eCommerce website is the ‘About Us’ page that should include press, careers and affiliate pages.
Product Category Page Features
- Product Filtering and Sorting
Product filtering features the capability of sorting different products based on various attributes. For example, a digital camera store can use image quality, price, lens, sensor size, battery life among other filtering options.
The filtering will allow the customer to view the products in a descending or ascending order of price and arrival.
- Consistent Image Sizing
Images on the web look better if they have a consistency style and size. If you need to crush competition, ensure that all product images have a consistent format to help your pages’ load faster and for improved search engine ranking. Well, optimized pictures also feature a clear and sharp resolution.
- Breadcrumb Navigation
Breadcrumbs for SEO allows you to point keywords to specific pages while helping search engines know how one page relates to another in your eCommerce. Your visitors can also browse through product categories effortlessly. Besides, breadcrumbs will help improve your website’s internal linking structure.
Product Page Features
- Detailed Pricing Information
A list of eCommerce platforms can help you offer additional information on your products. Every product in your website should have detailed pricing information, and it’s a good idea to mention if there are any discounts or promotional offers.
- Add to Cart Button
Besides placing an Add to cart button beside the product image, you can also mention a few trust signals that will help the customer make a purchase decision.
Customer Check Out
- Accept All Payment Methods
Ensure that the eCommerce platform you choose to set up an online shop gives your customer the option of accepting all payment methods. Also, remember to include billing and shipping address. Shopify has a Retail POS software for selling in store
Breaking from the traditional physical stores into eCommerce will help you to leverage global opportunities and enables you to expand into new facets in your business.
While it’s easy to find eCommerce platforms online that allow you to sell online, it’s not feasible to assess a vast list of eCommerce platforms at the same time. The best approach is to cut down your results to three top eCommerce contenders that suit your budget and needs.