As you have probably been able to realize by now, the world is moving more and more towards the online space and moving away from the physical world. This has also been a huge change for businesses because people have not only moved online for social media, but they have also turned to shopping online. This is extremely convenient and more and more people are drawn to it, so it makes sense that business owners are also transitioning their businesses from the physical to the online world. Building a website is something that pretty much everyone can do nowadays, but the creation of the site is not where your job ends. Apart from that you will also have to make sure that you have the perfect domain. A domain is your stamp online and how people will track down your business, so it makes sense that this is something that you really need to pay attention to. You can’t just use any name and it will require a good amount of thought and consideration and a lot of work. But, before you become discouraged, we definitely advise you to keep reading in order to find out some tips that will help you when you want to buy a domain name for your business in the US.
Do a lot of homework beforehand
No matter what kind of decision you are coming up with, the very first thing that you always have to do is your homework on the subject, and this is actually something that will be relevant with every single thing that has to do with your business, and it definitely also applies here. The first thing that you can do is check out your competition. You can use different websites in order to look up and compare them, and you can also go on websites that will look for names that are similar to the ones that you have in mind. This is more than just about checking out the competition. You need to see if there are any names that are too similar to your because that can cause issues. You should also make sure to check out if any popular names are for sale. This happens a lot of the time, where they are released on public sales, and this can be a great way for you to find out how much they usually go for, and you can even try to buy one if you like the name. All of these things are important because they allow you to enter the search with more of an advantage and better knowledge, which is always great.
Check that the domain is actually available
This may seem like an obvious thing to do, but you would be surprised how many people don’t even consider the fact that the name they are after is not actually available. Most business owners in the US have a ton of domain name options when they are starting their business, and a lot of them just assume that one of them will be available. And while it may seem impossible to you, there are actually bigger chances for all of your ideas to not work out, then for some of them to be available. You have to understand that here are millions of websites out there and that means that there are also millions of domain names. And honestly, it would be irresponsible for you not to check the availability on time, especially since it is so easy to do so. There are tons of websites out there, that are free to use online and that will make it very easy for you to check the availability. And if you are using Shopify to build your website, then we have some great news for you. As the pioneers in the world of ecommerce, the people behind Shopify have made it possible for you to check for a domain while building the website. While you are building the site, Shopify will take your business name and check for domains with a similar name. This means that Shopify will do a lot of the work for you, which is always a great thing to have.
Be mindful of how the name is put together
Even you are using a tool like Shopify, or any other website in order to check the name availability, you still need to do a bit of thinking on your own. When Shopify sees that there isn’t an exact match to your business name, it will offer you similar names that would act as a replacement, which Shopify thinks will work well with your business. And while these names can be useful, you still have to be careful. You need to make sure that you pick a name that isn’t too complicated, that doesn’t use any slang words, that doesn’t have any number or hyphens, that doesn’t have weird spelling, that doesn’t contain words that are difficult to spell and so on. These are definitely a lot of things to keep in mind, but we have to say that it is absolutely necessary that you do so. As we already mentioned, the name is extremely important and it is how your customers will find your business and the last thing you want is for them to not be able to find you online store. Because of that we always advise users to keep things as simple as possible, while also keeping everything fresh, fun and unique.
Domain names are difficult to come up with, hard to find available while still making sense to your business and, most importantly, they are extremely important. We cannot emphasize enough how much thought and consideration you need to put into this name. You want to make sure that your customers are able to find you and you want to make sure they can do that without any difficulty. Following these few simple steps and using a platform like Shopify, for example, is a great way for you to get maximum results with not a lot of effort, do make sure to keep this article in mind and we are sure you will be able to come up with a great domain for your own website or ecommerce site in the US.
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